Career Options in Digital Marketing in India
DR. RAJESH VERMA (DIRECTOR, RBMI-BAREILLY)
Digital Marketing is the fastest growing sector in India. Over the last few years Digital Marketing in India has seen an exponential growth and by the end of the year, 2020 it is expected to generate over 20 Lac jobs per year. According to Cisco’s Visual Networking Index (VNI) report, by 2021, 829 million Indians (59 percent of the population) are expected to use internet on daily basis. Out of above 829 million, 79% will access the internet through mobile.
It is hottest skill in today’s business promotion. We, at RBMI Bareilly, are using Digital marketing tool for advertisements on various social platforms like Facebook, twitter, YouTube and Instagram etc. which certainly has proved to be the effective tool for promotion and other related activities. It is projected that by the year 2020, every company around the world will have an online existence. But in order to get extraordinary search engine rankings and increase customer base, these businesses will need digital marketers those deals different types of career opportunities to individuals. For a successful digital marketer following skills are needed:
Good knowledge about technology
Creativity
Analytical ability
Willingness to experiment
Copywriting
Digital marketing career offerings different Job opportunities such as: Email Marketer Demand of Email Marketers has increased as it offers the most promising jobs for a marketer in today’s era, Social Media Marketer Brands have started communicating about their exclusive services
on social media sites to create engagement with their followers, SEO Executive Brands, which earlier was working with SEO agencies, had started building their in-house SEO team to take care of Google Webmasters Guidelines, PPC Expert (SEM expert) - Google offers instant results through PPC ads (pay per click), which allows brands to advertise their product and services anytime and to choose their target audience based on Geographic’s & Language, Data Analyst - Analyst plays a critical role in exploring new channels for advertisers and optimizing ROI.
