Saturday 25 May 2019

Digitalization: A Boon for Small Retailer 

Digitalization gives an apparent idea of development and technology dependent world. Digitalization means computerization of systems and jobs for better ease and accessibility. Digitalization refers to the adoption in use of digital technology by the key market players. It is the process of making everything digital that can be digitized and the process of converting information into digital format. Some of the advantages that have effected and educated the society, includes- 

  1. Increased Productivity- With a well-executed digitalization and document imaging plan can be reduced to a few seconds or less. 
  2. Cost efficiency- Document Imaging with APTARA can help reduce these costs to minimal levels, helping you focus on core business areas and increasing the investments for value adding verticals. 
  3. Easy to access and always accessible- Documents that have been converted can be easily accessed through the cloud or system using any device that has internet, anywhere or anytime. 
  4. Optical character recognition: OCR techniques along with proper indexing of the data help in searching and accessing the data efficiently saving time and efforts. 
  5. Enhanced security- A scanned document is traceable document. 

Digitalization has helped the retail sector too. Now many small businesses have access to a range of digital tools that allow them to increase accessibility, information availability, and customer connection. To assess how these tools improve business performance in small businesses, Deloitte surveyed more than 2,000 U.S. businesses with fewer than 250 employees, collecting responses on their use of digital technologies and performance according to key metrics such as revenue growth, job creation, exports, innovation, customer numbers, , social media for customer engagement, sales, marketing, or other business purposes, E-commerce and online scheduling capabilities via their own websites or third-party platforms, Online advertising, including ad banners on websites, social media advertising, and search engine marketing and optimization, internal productivity tools that improve internal business processes, such as cloud-based software, video conferencing, and corporate social networks. 

When the customer shops for the first time the retailers can get their personal details like phone number, email id, birthday and anniversary, occupation etc. If customer’s birthday/ anniversary are coming then they can wish their customer and add its emotional connection with the retailers. If the customer did not shop again then we can also contact with him. It will impact the customer behavior and will attract towards the retailer for future business. To make a regular customer, retailers can make the loyalty program. This type of services offered by the Exclusife.com and Nowfloats.com helps the small retailers to connect with the customers. 

In the similar manner, Digitalization has helped the education sector in the large manner. Students, while studying in the college or school can always remain up to date regarding their academics or any other activity. Online classes and lectures are being digitally arranged for easy and flexible learning. Student can now easily understand the topic in 3D through Digitalization, which once in the class was quite difficult to understand on a 2D platform. Communication with the mentors has also become easy through which results have impressively improved. With the aim to have convenient and smart education system with zero students’ dissatisfaction level, RBMI, Bareilly campus offers digitalized ambiance which allows learning in more advanced way and get themselves placed around the world with best placement opportunities. 

BHAWNA ARORA (ASST. PROFESSOR, RBMI-BAREILLY)

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